Allvision's Guide to DOOH Advertising
Digital Out-of-Home (DOOH) advertising might sound complex, but it's one of the most exciting ways for brands to connect with people. Think of it as the modern evolution of the classic billboard. Instead of a static print ad, DOOH Advertising Monteral uses digital screens to display dynamic, eye-catching content. This guide will walk you through what DOOH is, why it's so effective, and how you can get started. At its core, DOOH advertising refers to any digital ad seen in a public space. This includes everything from large-format digital billboards along highways to smaller screens in shopping malls, airports, and bus shelters. These ads are powered by technology that allows for flexible and targeted messaging, making them a powerful tool for any marketing strategy. Allvision is at the forefront of this technology, offering premium advertising spaces in Canada's busiest cities. Our goal is to make it simple for businesses to create memorable ad campaigns that capture atte...